PRODUCT STORY Inspired by authenticity, Daily Paper infuses contemporary streetwear with the African heritage of its creators. Founded in 2010, the Amsterdam-based menswear brand showcases their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. This capsule sportswear collection is designed to reflect individuality and celebrates the 20th anniversary of PUMA's ongoing partnership with African Football with archive kits, outerwear pieces, and accessories. Through the late '70s, the Easy Rider was a fan favorite on the terraces, so we've now come full circle. Daily Paper has come up with its unique twist on the PUMA classic with a seriously distinctive Africa-inspired graphic print. Complete with the DP anniversary badge and grippy tread, these shoes deliver no matter the weather. DETAILS Graphic print panels Daily Paper branding on tongue Raised outsole with rubber studs
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sportstyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. PUMA brand is grounded in four values: brave, confident, determined, and joyful. They motivate PUMA to surpass their potential, and use their knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we play.